Soheil Luxury Auto Gallery

Outcome

The problem

What the client was up against

A prestige dealership lives or dies on whether its stock looks current. A luxury buyer researching a $229,900 car checks the listing several times before they make contact. If the same four vehicles sit there for two months, or a sold car stays up, the showroom reads as quiet — which is the opposite of what a dealer needs to project. The failure mode is not an ugly website; it is a stale one. Soheil Luxury Auto Gallery needed stock that changes weekly to be editable by the dealer in minutes, on a phone, between customers — not by emailing a developer a photo.

The approach

How we decided to build it

We built the inventory as the primary content type and everything else around it. Vehicles are records, not hand-written pages: marque, model, year, kilometres, transmission, colour and price are fields, so a listing cannot be published half-finished and the same data drives the card, the detail view and the structured data. Adding a car is filling a form. The pricing decision mirrors the one we made for Bond Street Barbery — every vehicle shows its actual number. In prestige retail the instinct is "price on application", and we argued against it: POA filters out the serious buyer who is comparing against a listed car elsewhere, and keeps the tyre-kicker who was always going to ring. The listings run from $49,000 to $229,900 in the open. The site is deliberately narrow — home, inventory, contact. A dealership does not need a blog. It needs the stock to load fast and an enquiry to be one tap from any vehicle.

Schema built for a dealership, not a shop

The site publishes an AutoDealer node with opening hours, a postal address and a GeoCircle service area rather than generic Organization markup. The GeoCircle matters: a Bayswater North dealer is competing for searches across metropolitan Melbourne, not just its own suburb. Declaring the radius it actually serves is the difference between appearing for a buyer in Brighton and being invisible to them.

A grid that never moves

Every vehicle card carries full-width photography, which is the entire point of a prestige listing and the usual reason such a grid janks as it loads. Images are sized and their space reserved before they arrive, so the grid never reflows while stock loads in. On a phone that is the difference between tapping the car you meant and opening the one that jumped into its place.